For months I watched men lay bricks at 12-02 37th Avenue, creating a gray block building in the middle of the Ravenswood industrial business zone. It is so gray and blocky it looked like they were building a castle or a fort. Now with the exterior done, the building is totally more flamboyant at night, its surface illuminated by blue lights, giving it a jazzy, almost night-club like appearance in the industrial area. Most of the buildings that have gone up in the zone lately are hotels.
I’m not sure yet if this is a hotel. And guess what, this is also a hotel! Of course it is. It took me a minute to call the wrong architect to find I had the wrong address and wrong paperwork to find a proper link explaining. And that architect? Also building a hotel in the Ravenswood IBZ (at 11-02 37th Ave.) Of course. ***Another update: Google Maps has this place listed as Hotel Nirvana! Well, nevermind. I like the way New York YIMBY described the 12-02 37th Ave development plan 2.5 years ago:
“The development would rise 100 feet into the air on a vacant lot between 12th and 13th Streets, in a sleepy commercial no-man’s land near Ravenswood Generating Station and the Roosevelt Island Bridge… In fact, it seems like an odd place for a hotel. The surrounding blocks are dotted with low-slung warehouses, two-family homes, and the large Ravenwood Houses public housing project.”
But we know now that the Ravenswood IBZ, intended to preserve industrial business space, is a small forest of hotels surrounded by the tall grass of warehouses and small factories. So anyway, this hotel definitely has a stubby shape in comparison to the others. I’ll just say it again. It’s a gray block thing. But at night, that’s when it lets its freak flag fly.
(This post was adjusted to conform to learned information.)