The New York Times is moving 350 jobs to 24-01 Court Square Place, a curvy, glassy, very-Court Square-looking building owned by the United Nations Federal Credit Union, across the street from the CUNY School of Law.
“A lot of tenants were vying for the space,” Greg Smith of JRT Realty Group to the New York Post. “We are seeing an uptick in activity after the Amazon debacle because Long Island City [had more] exposure.”
The Times will take the 9th, 10th and 11th floors this fall, reaping the benefits of the Relocation and Employment Assistance Program (REAP). The program gives tax credits to companies that relocate jobs from outside of NYC or below 96th Street to certain parts of Northern Manhattan or any other borough.
So we’re finally discussing this. On July 8, LIC Talk posted, “Where is the Northern Border of Long Island City?” The blog is right that there is no easy answer. The situation of the ambiguous border has complicated my life since I’ve moved here.
When I moved here, my apartment on 36th Avenue near 10th Street was listed online as “LIC-Astoria border.” I soon came to find “LIC” signage along the street and as north as Broadway, which LIC Talks insists is the border. My address came up alternately as Long Island City or Astoria in Google Maps. Certain websites listed my neighborhood as Astoria based on my zip code (11106.) My roommates used either name for their mailing address. At that time DNAinfo ran a crowdsourcing piece finding there was little consensus on the south Astoria border. I read a 2008 NYTimes piece placing the Ravenswood Houses in LIC. And I overheard someone by 36th Ave and 21st Street say she was going to Astoria. I read a Gothamist piece referring to the area I lived in as “South Astoria.” At an Astoria writers group at Panera Bread on 35th Avenue, someone said that actually, we were in an area traditionally known as Long Island City, when Broadway was the border. A book in the back of the Noguchi museum referred to the area as LIC. A famous 1980 NYMag piece declared the Queensborough Bridge as the upper Long Island City border. A 2011 NY Daily News piece said Little Brazil, centered on 36th Avenue, is in Astoria, while a 2017 NYTimes piece placed it in “a pocket of Queens.”
By the time I started this blog, I had already concluded that I lived in Long Island City, or a place traditionally known as Long Island City. But I knew that we had moved into an age where much of the area south of Broadway is thought of as Astoria. Also, when I told people I lived in LIC, they would say something about the area being up and coming. I would have to explain I lived in a corner heavy with South Asian and Mexican or Central American immigrants, who by the way, seemed to run the local businesses and have the largest presence in Rainey Park, which I think is different demographically than Queensbridge or Socrates. (We’ve also got Greek and Brazilian immigrants, which sounds like Astoria). I would say I lived within a field of warehouses and small factories. I’d say I lived by three public housing complexes. I explained there were few restaurants or bars here. In any case, it wasn’t the “LIC” people tend to think of. And it wasn’t the “Astoria” they think of either.
The problem, it seemed, was rooted in the fact that what traditionally separated LIC from Astoria was not a street, but the clustering of residential pockets with much industrial area in between. That industrial area was long sprinkled with homes and some fully residential strips such as Crescent Avenue as it runs through Dutch Kills. And I lived in a residential pocket within a greater industrial area. Adding to that, is how the upper rim of the Queensbridge Houses on 40th Ave feels like a solid border because it’s followed abruptly by an industrial zone. And as Queensbridge is known to be solidly in LIC, it’s easy for any residential areas north of it to seem like – well, now we’re in Astoria, or something.
I named this blog Corner of Astoria because it rolled off the tongue well. But I never felt satisfied with that designation. And I possibly never will.
The Anable Basin was controversial even before Amazon said it would show up. Less than a year ago, City Council Member Jimmy Van Bramer, other local pols and various LIC activists were there to protest a plan to turn the strip at 44th Drive at the waterfront into a development that would somehow involve residential and industrial uses altogether. Well — no one cares about that anymore, because Amazon is coming, which is apparently the biggest business story in a while and it’s down the street from my apartment. A memorandum of understanding shows where Amazon plans to set up shop for part of it’s HQ2, and it’s the same area, just south of Con Edison. JVB and Senator Michael Gianaris were initially down with Amazon coming to LIC, but held a protest at the site today saying this was a huge $3 billion giveaway that won’t involve any public review.The mayor says the 25,000 jobs or more promised over a decade is unprecedented and the governor says the return on investment would be nine to one. Continue reading “Amazon to come to Anable Basin”
Kaufman Astoria Studios is one of the showiest sites in lower Astoria, with its colorful lights ablaze at night, its British phone booths at its pillars, its orange-streaked iron gates and its fancy restaurant, George’s, serving as an anchor of the Kaufman Arts District. Turns out, much of the decor on the building was never approved by the city, which granted the near-century-old site landmark status in 1978.
The film and TV studio plans to ask the Landmarks Preservation Commission for permission to make a temporary outdoor portion of George’s permanent but will also address various other decor that’s been up in spite of the landmark status for, apparently, years. I don’t know if any of the added fixtures go against the letter of the landmarks preservation law, which you could read here. A representative for the studio went before a full Community Board 1 Thursday night asking for a letter of support, stirring up grievances about the iconic studio site.
The Commercial Observerreports that the low-key strip on 31st Street and 35th Avenue with HomeMark 99¢ on the corner is set to be torn down and replaced with an “Astoria Artisan Food Hall.” Developer Vass Stevens Group bought the strip at 34-39 31st Street last October and already got rid of the tenants and demolished the interiors, apparently. It plans to divide the building into eight storefronts and aims to include, says the Observer, “a coffee roaster, a microbrewery, a specialty dessert bakery and an Asian concept.” There was also mention of “ethnic Hispanic concepts… Fitness concepts, performance groups and creative tenants.” Continue reading “HomeMark 99¢ strip on 31st Street to become “Astoria Artisan Food Hall””
The Asian Halal place by Queensbridge on 21st Street is being reinvented as LIC Grill. The “no frills,” as they say, joint, previously wore the banner, “Pakistan, India & Bangladesh Halal Food” and below that, “Asian Restaurant” on brown-red coloring. This has been replaced by a sleek wood-toned banner simply headed “LIC Grill,” subheaded, “Indian and American Cuisine.” Continue reading “Asian Halal now LIC Grill”
A rendering of the obscure Ravi Management’s planned eight story building for the southwest corner of 12th Street and 35th Avenue shows a light-toned jumbo cube. Maybe I couldn’t see the rendering if it was shown at the hearing over the item at CB1’s land-use committee’s rezoning hearing last month – but it was shown on a slide at a full Community Board 1 meeting last night, where the board approved of the rezoning plan with certain stipulations.